Here's a good article titled The Fundamentals of Customer Value by Sanjeev Jasani which was featured on Agencyfaqs. If you can get past the badly designed, badly targeted website, the article is worth the read.
« Growing is no child's play | Main | The Gap brand- Part One: then and now »
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Comments