The Wall Street Journal published a great piece called The Secrets of Marketing in a Web 2.0 World. What makes this piece good is that it provides simple answers to questions most of us in the web product and startup world face regularly from clients and curious minds.
The piece desires to provide "principles for Web 2.0 marketers" but they're more like general thoughts and less so actionable. They also seem to speak in larger companies' terms but they still provide a nice baseline understanding of how to engage your audience and start to frame a common language.
Enjoy.
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