Last year I predicted we’ll be seeing more cross-platform experiences. While we’ve seen significant growth in web-to-product/mobile and product/mobile-to-web interaction, I was looking for a bit more. Today, I discovered what can be considered as first signs that someone out there is really getting it.
Check out this video. Assuming it’s not just a smart marketing campaign but a real demonstration, this signifies true cross-platform, cross-media usage of advertisement, completely blurring the lines between print, video, and mobile.
By the end of this video, ask yourself: Where did I just watch this video…on the iPhone or in the magazine?
Delightfullly mind bending. And this, my friends, is just the beginning.
Contextually-aware content-branching... positively smashy. It's a good start. Now if only it could be aware of the person who owned the I-phone, had anonimized preferences to work from, and then custom-refined the content selection on-that-basis...we might have something more effective, impactful, personally relevant and significant rather than just grandly entertaining.
Posted by: Rich Reader | October 15, 2010 at 11:47 PM
Its advertising, it's meant to be entertaining. It's definitely more interesting than a static ad.
Posted by: Ursula | October 17, 2010 at 09:34 PM