Last week I was interviewed by Lubetkin Communications for the National Association of Realtors' Commercial Intelligence Broadcast series. When I was first invited to speak to the NAR, I emphaized the point that real Estate is not a Ustrategy's niche sector: we typically advise Fortune 100 companies and executives, as well as startups (mostly international) who create solutions using social technologies. There are great speakers who focus on real estate though and so I wasn't sure this would be a valuable experience to NAR's audiences...and one of our core values at Ustrategy is to always add value. NAR however, wasn't interested in my view on real estate but rather, wanted to add richness to any existing knowledge of how professoinals, like commercial realtors, can use social media to enhance their business.
To me, successful realtors are those who, in addition to providing buyers with the right kinds of "products" are also able to build relationships, trust, and credibility. This is not unlike the way brands need to manage their longevity. Both realtors and brands look to differntiate themselves from others, create a value-add perception, and mobilize their customers to action (buying, recommending, etc.).
In the NAR Commercial Intelligence Briefing podcast you'll hear us discussing best practices for building relationships on social media channels, the role of video and mobile, managing listings and data in general, and how to make sure you're not 'giving away the whole store.'
Incidentally, Mashable posted a few days ago rich infographics focused on how the real estate industry is using social media.
Enjoy, and - as always, your insights, thoughts, and helpful tips are always welcomed!