Just a couple of weeks back, Linkedin announced it was going public and quickly rose to $8 billion in market cap. And today, Groupon, the hailed “group shopping” platform, announced it has filed for IPO. The news was much more important than the actual content: it represents an upcoming surge in social platforms going public--a second wave, if you will, of the Google and Yahoo IPOs only much bigger and with less groundbreaking technologies. Groupon, for example, isn’t about technology at all: it’s about volume, critical mass, great marketing, and a 4,000 strong sales force.
This news, and the many more to come, confirms what we intuitively know: that social technologies have forever shifted our world and our behaviors. And, while it may still be mostly imperceptible, I would argue that we are in the midst of a pivotal shift away from technology as a differentiator --moving closer to the human experience as a determining factor. Technology now provides the power behind experiences rather than be the experience. Skeptical? Just follow Groupon’s stock price as it goes public…
So that's what it was. Thank you for the information.
Posted by: freelance writer | February 03, 2012 at 08:45 AM