Last year I predicted we’ll be seeing more cross-platform experiences. While we’ve seen significant growth in web-to-product/mobile and product/mobile-to-web interaction, I was looking for a bit more. Today, I discovered what can be considered as first signs that someone out there is really getting it.
Check out this video. Assuming it’s not just a smart marketing campaign but a real demonstration, this signifies true cross-platform, cross-media usage of advertisement, completely blurring the lines between print, video, and mobile.
By the end of this video, ask yourself: Where did I just watch this video…on the iPhone or in the magazine?
Delightfullly mind bending. And this, my friends, is just the beginning.